Please excuse the video latency on this episode of Marketers Drinking Beer. If you prefer, you can consume this episode in podcast form, using the media player on this page, or by subscribing to Marketers Drinking Beer on your favorite podcast app. Enjoy!
0:55 – The gang kicks things off with some introductions.
Once again your co-hosts are:
- Paul Gannon, CEO of Thoughtcast Media Video Marketing
- Dave Martin, Director of Marketing at the American College of Radiology
- Patrick Dorsey, Executive Vice President of Marketing at Impexium
- Tom Lehman, President of Lehman Reports
04:22 – In this week’s Wort on the Street segment, in which each host brings a couple hot topics to the table:
- YouTube is offering influencers big money to stay on their platform.
- Google Adwords becomes Google Ads, and introduces Smart Campaigns to help streamline the creation of complete campaigns, from ad to landing page.
- A law firm sues Yelp over some reviews they received. Spoiler: Case makes it’s way to the California Supreme court, and loses.
- Artists make use of augmented reality to “add” their artwork alongside Jackson Pollock works at MoMA.
- In celebrations of the 10th anniversary of the App Store, WSJ republishes it’s interview with Steve Jobs. In a similar fashion, Popular Science suggests it’s time to delete most of your apps.
- Amazons AI-powered camera can be used to detect nearby bears, and has some other useful applications too.
- California passed its own mini-GDPR designed to protect data privacy, which leads to a brainstorm on the larger implications of such legislation on marketing.
- Leveraging voice control and digital assistants for marketing purposes, and schema.org releases new speakable markup.
- Podcast revenues are soaring, as reported by SEjournal.
- And Adidas is courting influencers with personalized outdoor advertising.
26: 00 – This episode’s featured beer is introduced in the Tasting Room segment.
This week we have the aptly named, Pilsner by Manor Hill Brewing, located in Ellicott City, MD.
28:56 – Dave shares the book he started reading, Powered By Storytelling by Murray Nossel, PhD.
The book explains how to use storytelling throughout your business, which sparks a discussion on how far you should actually take storytelling.
32:28 – In this episode’s Head to Head, the segment in which we deep dive into a single topic, the gang discuss recent efforts made by Apple (Screen Time for iOS) to curtail device addiction.
The co-hosts questions whether or not their motive are truly altruistic. All are skeptical.
The question gets asked, is there any connection to the scaling back of messaging frequency by some brands?
A solution is proposed: focus on outcomes, rather than output, for more effective, higher quality content.
44:45 – For this episode’s Tool Keg, Dave shares Hubspot’s out-of-office email generator.
47:19 – In this edition of Formidable Fermentations, the segment where we answer listener questions, the gang gets asked:
- What’s the best way to handle collateral requests from the sales team?
- Do you have any recommendations for online survey tools?
- Should I focus on IGTV or YouTube?
- What are the key skills employers are looking for in a marketing specialist?
- How long does it take for a new website to start seeing search engine rankings?