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Please excuse the video latency on this episode of Marketers Drinking Beer. If you prefer, you can consume this episode in podcast form, using the media player on this page, or by subscribing to Marketers Drinking Beer on your favorite podcast app. Enjoy!

0:55 – The gang kicks things off with some introductions.

Once again your co-hosts are:

04:22 – In this week’s Wort on the Street segment, in which each host brings a couple hot topics to the table:

 

26: 00 – This episode’s featured beer is introduced in the Tasting Room segment.

This week we have the aptly named, Pilsner by Manor Hill Brewing, located in Ellicott City, MD.

“Our take on a classic German Pilsner was created using corn grown on our very own farm. Leaf Saaz, Hallertau Mittelfruh and Triple Pearl hops provide a distinct German grassiness that is followed by a touch of grain, citrus and a clean finish.”

 

28:56 – Dave shares the book he started reading, Powered By Storytelling by Murray Nossel, PhD.

The book explains how to use storytelling throughout your business, which sparks a discussion on how far you should actually take storytelling.

32:28 – In this episode’s Head to Head, the segment in which we deep dive into a single topic, the gang discuss recent efforts made by Apple (Screen Time for iOS) to curtail device addiction.

The co-hosts questions whether or not their motive are truly altruistic. All are skeptical.

The question gets asked, is there any connection to the scaling back of messaging frequency by some brands?

A solution is proposed: focus on outcomes, rather than output, for more effective, higher quality content.

44:45 – For this episode’s Tool Keg, Dave shares Hubspot’s out-of-office email generator.

 

47:19 – In this edition of Formidable Fermentations, the segment where we answer listener questions, the gang gets asked:

  • What’s the best way to handle collateral requests from the sales team?
  • Do you have any recommendations for online survey tools?
  • Should I focus on IGTV or YouTube?
  • What are the key skills employers are looking for in a marketing specialist?
  • How long does it take for a new website to start seeing search engine rankings?

Have a question or marketing challenge for the co-hosts? Submit questions by commenting on the Facebook Video!

Marketers Drinking Beer will begin broadcasting LIVE every month from the Limerick Pub in Wheaton, MD – starting on August 23, 2018!

Check out our events on Facebook to learn how to attend!

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